Berrics Trajectory Segment 2 of 2

September 23, 2011

“In the early 90’s a dozen companies, armed with very little money, a lot of hard work and a refusal to fail, rose from the ashes of the recession to become the established brands you know today. Now, in the greatest economic hardship our planet has seen since The Great Depression, it seems history is repeating itself. New companies and new projects are surfacing weekly. Trajectory is our way of introducing to you these initiatives as well as the people who have the courage to throw caution in the wind and not be afraid to have it blow back and hit them square in the teeth. Here is Broadcast part two.” — Steve Berra

Danny Falla + 5Boro

September 23, 2011

Mr. Danny Falla and friends appear in the 5Boro Fall/Holiday lookbook. Check it out here.

Kevin Coakley Brixton Ad

September 22, 2011

Our brethren at Brixton ran this ad of Kevin Coakley in the latest Thrasher. Kevin storms into banks and bombs drops without hesitation. Anyone recognize this spot? If you missed his welcome video, check it here.

The Berrics Features Broadcast (Part 1 of 2)

September 13, 2011

“In the early 90’s a dozen companies, armed with very little money, a lot of hard work and a refusal to fail, rose from the ashes of the recession to become the established brands you know today. Now, in the greatest economic hardship our planet has seen since The Great Depression, it seems history is repeating itself. New companies and new projects are surfacing weekly. Trajectory is our way of introducing to you these initiatives as well as the people who have the courage to throw caution in the wind and not be afraid to have it blow back and hit them square in the teeth. Here is Broadcast part one.”  — Steve Berra

Gareth Stehr For Generic Surplus

September 8, 2011

Broadcast rider Gareth Stehr was recently profiled in GenericManifesto: Eastside Story, the latest zine from Generic Surplus. Click here for more.

Free Shipping? Git Sum!

September 8, 2011

The Online Store is restocked with 56mm Messengers (Cruiser/Filmer Wheels) and 52mm Super Selects (Dual Duro Faster Than Hell Wheels), so get some while they last.

John Tanner, One Week In Paris

September 5, 2011

Broadcast team rider John Tanner spends a week in the streets of Paris and skates away with one of the prettiest video parts he’s ever filmed. Pretty is a word that we can excusably use in this particular situation, so piss off.

Everybody Is Working For The Weekend

September 1, 2011

Friday comes early thanks to the gents over at The Bold Italic. They posted this inspiring piece about the vocation/vacation tradeoff of some iconic SF weekend warriors, while a Loverboy cover band offers the perfect soundtrack (which we confidently declare to be more rock and roll than the original).

Mark Ward: As Seen On TV

September 1, 2011

Broadcast mate and collaborator Mark Ward recently held an exhibit in his hometown of London for the launch of his collection with éS. Stay tuned for an equally exciting project with Mr. Ward that we will be announcing shortly.